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Tuesday, 29 May 2012

Primark Edinburgh

When I first started at Dalziel and Pow, I was on the team undertaking the Primark Edinburgh Project.  Unfortunately, I left before it had finished, but it was really great seeing it in the flesh, all finished, this weekend.


A really fantastic building connecting Rose Street and Prince's Street, the new Primark is part of the City's plan to drive more custom down this end of the main shopping drag, much like Primark's Marble Arch store has brought more "punters" to that end of Oxford Street.


If you happen to be in Edinburgh, and fancy getting a stellar view of the Castle.. make your way up to the Kid's department on the top floor.  One of the best spaces in the store coupled with a great view, but I doubt many people see it.  


The building was designed and built by 3D Reid with heavy design input and direction from D&P.  It looks fantastic.  I am so impressed.  Even if Primark moves on, it is a lovely new building for Edinburgh, sensitively designed to have the same language as the rest of the street.


It's really exciting seeing details you developed and sketched out, finally built.


Not many interior shots, as I wasn't really allowed.  Which is kind of a shame, as that was our main bit!  If you are there, check out the hanging plinths in the windows, and the massive shelves along the double height spaces.  They are designed to move down to the Basement mechanically, so the Visual Merchandise can be changed.


Couldn't have picked a better day, really.....








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