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Sunday, 4 December 2011

Boxpark Shoreditch

London's (or even the world's) first pop-up mall opened in Shoreditch this weekend.  DJ's, rap artists, burlesque performances and free candy floss, along with 20% off at many of the shops for the opening week.  Great idea, using shipping containers as temporary stores.  The mall is going to be open for 5 years, which is pretty "pop-up" as malls go.  

Lots of scrummy food places, Amnesty International has a shop, as well as Marimekko to name a few.  My favourite was the Urbanears shop, really pared back, faceted walls with mirrors and a translucent panel at the back with projected changing light, which hid the back-of-house.

A really fun atmosphere, I am sure it will be a success.  There are rumours of a second site in London too... 

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