London's (or even the world's) first pop-up mall opened in Shoreditch this weekend. DJ's, rap artists, burlesque performances and free candy floss, along with 20% off at many of the shops for the opening week. Great idea, using shipping containers as temporary stores. The mall is going to be open for 5 years, which is pretty "pop-up" as malls go.
Lots of scrummy food places, Amnesty International has a shop, as well as Marimekko to name a few. My favourite was the Urbanears shop, really pared back, faceted walls with mirrors and a translucent panel at the back with projected changing light, which hid the back-of-house.
A really fun atmosphere, I am sure it will be a success. There are rumours of a second site in London too...
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